WordLens

assure

1 of 1verb
/əˈʃʊr/
Forms:assures,assuring,assured,assured
1

to guarantee that something specific will happen

C1transitive
  • Success was now assured with the implementation of the new strategy.
  • With unanimous support, the proposal's approval was assured.
  • The team's exceptional performance in the finals assured a decisive victory.
2

to make someone feel confident or certain about someone or something

B2
  • The company assured its customers of the product's quality
  • The doctor assured the patient of the effectiveness of the treatment.
  • The manager assured the team of the company's commitment to their well-being.
  • The teacher assured the students of their ability to succeed.
  • The parent assured the child of their love and support, comforting them during a difficult time.
3

to pledge or promise something to someone

  • The company assured him a promotion if he met his sales targets for the quarter.
  • The university assured incoming students housing on campus for their first year of study.
  • The store assured customers a refund if they were dissatisfied with their purchases.
  • The government assured citizens access to healthcare as a fundamental right.
  • The website assured users privacy and security of their personal information.
Synonyms:
4

to provide someone with definite and certain information

  • The doctor assured the patient that the surgery would be successful.
  • The parent assured the child that everything would be okay during the storm.
  • The mechanic assured the customer that the car would be ready by the end of the day.
  • The tour guide assured the tourists that they would see plenty of wildlife on the safari.
  • The chef assured the diners that the restaurant only used fresh, locally sourced ingredients.
Synonyms:
5

to make certain of something or to make sure that something happens or is the case

  • After double-checking the calculations, he assured himself that the financial report was accurate.
  • She assured herself that she locked the front door before leaving for vacation.
  • Before making the decision, he assured himself that he had considered all the options.
  • She assured herself that she had packed all the necessary documents for the meeting.
  • She assured herself that she had remembered to set her alarm for the morning.