bricks-and-mortar
1 of 1phrase/ˈbrɪks ən ˈmɔrtər/
1
(especially of a business) having a physical, real-world location
The idiom "bricks-and-mortar" originated from the construction industry and refers to physical buildings or structures made of bricks and mortar. It is commonly used to describe traditional, physical, or tangible assets, such as physical stores or properties, as opposed to virtual or online entities.
- Many bricks-and-mortar stores struggled to compete with online retailers during the pandemic.
- She prefers shopping at bricks-and-mortar shops because she can see and try products before buying.
- The company plans to open several new bricks-and-mortar locations next year.
- Despite the rise of e-commerce, some customers still value the experience of visiting a bricks-and-mortar store.
- Bricks-and-mortar businesses often have higher overhead costs than online-only companies.