in the ascendant
1 of 1phrase/ɪn ði əˈsɛndənt/
1
gaining more popularity, power, or influence
The phrase "in the ascendant" is derived from the astrological term "ascendant," which refers to the sign of the zodiac that is rising on the eastern horizon at the time of a person's birth. The phrase can also be used in a more figurative sense to describe something that is growing or developing.
- The popularity of electric vehicles has remained in the ascendant.
- The use of social media in marketing is in the ascendant.