1
used to refer to the attempt to introduce something new or innovative into an existing, outdated, or incompatible system, which may lead to problems or failure
The idiom "new wine in an old bottle" originates from a metaphor used by Jesus in the New Testament of the Bible, illustrating that new ideas or teachings cannot fit or thrive within old, inflexible structures. It is used to emphasize the need for compatible frameworks to accommodate innovation and change.
- The company is struggling to implement modern technologies within its outdated infrastructure, exemplifying the challenge of putting new wine in old bottles.
- The project failed because they tried to pour new wine in old bottles, overlooking the need for a complete overhaul of their outdated processes.
- The traditional business struggled to compete in the evolving market, unable to adapt and pouring new wine in old bottles.
- The industry is expected to face challenges as new technologies emerge, requiring organizations to avoid pouring new wine in old bottles.
- As society evolves, there will be a need to replace old structures with new ones to prevent the conflict of new wine in old bottles.
2
used to refer to presenting or marketing something as if it is old or traditional when, in reality, it is a new or contemporary creation
- The restaurant claimed their 'vintage' recipes were passed down for generations, but it was just new wine in an old bottle with a modern twist.
- The company tried to sell their revamped product as 'classic,' but consumers quickly realized it was new wine in an old bottle.
- The political candidate's promises sounded like old-fashioned values, but many suspected it was just new wine in an old bottle to appeal to a wider audience.
- In the world of fashion, sometimes designers try to reintroduce vintage styles with a modern twist, but it can be a challenge to successfully put new wine in old bottles and make it appealing to today's consumers.