ad placement
1 of 1noun/ˈæd ˈpleɪsmənt/
Forms:ad placements
1
the location and position of an advertisement within a media channel or platform, such as a website, social media platform, or search engine results page
Ad placement refers to the strategic decision of where to display an advertisement, whether online, on television, in print, or in outdoor spaces. The goal of ad placement is to position the ad in a location where it will reach the intended target audience most effectively. This can include selecting specific websites, social media platforms, TV channels, or physical locations to ensure that the ad is seen by potential customers. Effective ad placement takes into account factors such as audience demographics, traffic patterns, and media type to maximize visibility and engagement.
- The company spent a lot of time planning the best ad placement to reach young professionals.
- We need to review the ad placement for the upcoming campaign to make sure it targets the right people.
- She is responsible for handling ad placement on our social media pages.
- The success of the product launch was partly due to the effective ad placement on popular websites.