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banner ad

1 of 1noun
/ˈbæ.nər æd/
Forms:banner ads
1

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

C2

A banner ad is a type of online advertisement that typically appears as a rectangular image or graphic displayed at the top, bottom, or sides of a webpage. It is designed to attract attention and promote a product, service, or brand. Banner ads often include a call to action, such as "Learn More" or "Buy Now," encouraging users to click and visit the advertiser's website. These ads can be static or dynamic, with animations or interactive elements. The goal of a banner ad is to increase brand visibility, drive traffic, and generate leads or sales.

  • The website displayed a banner ad at the top of the page promoting a special sale on clothing.
  • The banner ad featured eye-catching graphics and a call-to-action button inviting users to learn more about the product.
  • The digital marketing campaign included targeted banner ads on social media platforms to reach a specific audience.
  • The banner ad for the new movie appeared on entertainment websites, generating buzz and attracting moviegoers.
  • Companies often use banner ads to increase brand awareness, drive website traffic, and generate leads for their products or services.
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