brand identity

the combination of visual and emotional elements that distinguish a brand and shape its perception among consumers

Brand identity refers to the visual and emotional elements that define a brand and distinguish it from others. It includes components such as the logo, color scheme, typography, and design style, as well as the tone of voice, messaging, and values that the brand communicates. Brand identity helps create a consistent and recognizable image for a company or product, which fosters customer trust and loyalty. It reflects how a brand wants to be perceived by its audience and plays a key role in building relationships with customers by shaping their experiences and expectations.