counterintuitively
1 of 1adverb/ˌkaʊntərɪnˈtuɪtɪvli/
1
against common sense or what one would expect based on intuition
- Counterintuitively, the smaller car proved to be more fuel-efficient than the larger, more streamlined model.
- The data showed that, counterintuitively, increasing the price of the product resulted in higher sales.
- Counterintuitively, taking short breaks during intense study sessions can improve overall productivity.
- Despite initial skepticism, the strategy of giving away free samples, counterintuitively, boosted sales for the company.
- Counterintuitively, the company found that decreasing the size of the packaging increased consumer perceptions of value.