direct-to-consumer
1 of 1adjective/dəˈrɛkt tə kənˈsumər/
1
selling products or services directly to the customer, without using stores or other middlemen
- The company uses a direct-to-consumer model to sell its products online.
- The direct-to-consumer approach helped reduce costs for the company.
- The direct-to-consumer strategy has allowed the company to build stronger relationships with its customers.
- They launched a direct-to-consumer website to sell their clothing line.
- Direct-to-consumer marketing allows companies to gather valuable feedback from their customers.