gimmicky

1 of 1adjective

/ˈɡɪmɪki/

Forms:more gimmicky,most gimmicky

1

designed to attract attention or sell something by using clever but superficial or flashy features, often lacking real value

The product looks useful, but it's just a gimmicky toy.
I don't like gimmicky ads—they're all style, no substance.
The app's gimmicky interface made it harder to use.
His gimmicky sales pitch turned off serious customers.
Critics called the film's special effects gimmicky and distracting.