hype
1 of 2verb/haɪp/
Forms:hypes,hyping,hyped,hyped
1
to enthusiastically promote something, often with exaggeration, to create excitement and interest
transitive- Celebrities often use social media to hype their upcoming projects and events.
- Concert promoters use social media platforms to hype ticket sales for upcoming shows.
- Last week, they hyped the launch of their gaming console.
- The author went on a book tour to hype the release of the latest novel.
- The fashion industry strategically uses runway shows to hype upcoming trends.