influencer marketing
1 of 1nouna type of digital marketing that involves partnering with social media influencers who have a large following and high engagement rates to promote a product or service
Influencer marketing is a strategy where businesses partner with individuals who have a large following on social media or other online platforms to promote their products, services, or brand. These individuals, known as influencers, can influence their audience's purchasing decisions due to their credibility, expertise, or popularity in a specific niche. Influencer marketing typically involves influencers creating content that features the brand, such as posts, videos, or reviews, to reach their followers in an authentic and engaging way. It helps businesses expand their reach and connect with potential customers in a more personal manner.
- Influencer marketing has become a powerful tool for brands to reach younger audiences through social media.
- The company partnered with a popular YouTuber for their influencer marketing campaign to promote their new product.
- Many fashion brands rely on influencer marketing to introduce their latest collections to a wider audience.
- The company increased their sales after running a successful influencer marketing campaign with a well-known celebrity.