meta-advertising
1 of 1noun/ˌmɛtəˌædvərˈtaɪzɪŋ/
Forms:meta-advertisings
1
the advertising of advertising services or products, typically used in the context of advertising technology or marketing technology companies
Meta-advertising refers to advertising that promotes or discusses advertising itself. It often involves campaigns that focus on the concept of advertising or how ads are made and delivered. Meta-advertising can be used by brands to highlight their advertising strategies, showcase creativity, or critique the advertising industry. This type of advertising may use humor, irony, or self-awareness to engage the audience, often standing out by making the audience think about the nature of advertisements while still promoting a product or service.
- In a world of constant ads, meta-advertising makes you stop and think about how advertisers shape the messages we see.
- The new campaign is a clever piece of meta-advertising, showing behind-the-scenes footage of how the ads were created.
- She loves meta-advertising because it makes the audience feel involved in the advertising process.
- Meta-advertising can be a fun way to engage viewers, especially when it breaks the fourth wall and acknowledges the nature of the ad.