niche market
1 of 1noun/ˈniʃ ˈmɑrkɪt/
Forms:niche markets
1
a specific, targeted segment of the market focused on a particular product or service for a specific group of people
- The company targets a niche market for eco-friendly clothing.
- A niche market can offer less competition but requires careful research.
- Their product was designed for a niche market of fitness enthusiasts.
- He found success by selling in a niche market for vintage vinyl records.
- By focusing on a niche market, the business was able to thrive despite smaller demand.