shotgun approach
1 of 1noun/ˈʃɑtɡʌn əˈproʊtʃ/
Forms:shotgun approaches
1
a broad marketing strategy that uses multiple tactics to reach a wide audience, but without a clear understanding of the target market, leading to a less effective use of resources
The idiom "shotgun approach" originated from the use of shotguns in hunting, where the shotgun's spread of pellets covers a wide area and increases the chances of hitting the target. It is used to describe situations where a broad approach is taken without a clear direction, such as in business, education, or personal pursuits.
- The company's previous marketing campaign used a shotgun approach, but it didn't generate the desired results.
- The manager has tried a shotgun approach to hiring, but hasn't found the right candidate yet.
- The marketing team is taking a shotgun approach to advertising, hoping that something will stick.