WordLens

spin doctor

1 of 1noun
/ˈspɪn ˈdɑktər/
Forms:spin doctors
1

a person or group of people who are often employed by politicians, public figures, or the government in order to shape the public opinion in their favor

C2

The idiom "spin doctor" is believed to have originated in the United States and its origins can be traced back to the field of public relations and the world of politics. It gained prominence in the late 1980s and early 1990s. It is used when discussing individuals or professionals who strategically manage information and communication to shape public opinion.

  • The spin doctor carefully crafts the politician's speeches to ensure they resonate with the target audience.
  • She works as a spin doctor for the PR firm, managing the reputation of high-profile clients.
  • The spin doctor strategically selects media outlets to disseminate the desired narrative.
  • The spin doctor successfully spun the controversial event into a positive news story, minimizing its impact on public perception.
  • He served as a spin doctor during the previous election, shaping the candidate's image through strategic messaging.
Synonyms:
spinmeister