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subliminal

1 of 1adjective
/sʌbˈlɪmɪnəl/
1

below or beyond the threshold of conscious awareness

  • Art historians analyze works for possible subliminal symbolism reflecting the artists' inner thoughts or cultural context.
  • Below the surface lay darker, more subliminal motivations that she was only starting to acknowledge.
  • Advocates argue that branding uses both conscious brand attributes as well as subliminal associations.