loss leader
Plural
loss leaders
1
a product sold at a low price to attract customers and encourage sales of other profitable items.
- The store used milk as a loss leader to draw in shoppers.
- Many supermarkets sell bread as a loss leader to boost overall sales.
- The company introduced a discounted phone as a loss leader for its new service plans.
- The loss leader strategy helped the business attract new customers.
- Gaming consoles are often sold as loss leaders, with profits coming from accessories and games.
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