ad auction
复数形式
ad auctions
1
广告拍卖, 广告竞价过程
a real-time bidding process where advertisers compete to display their ads on a website or app by bidding on ad inventory, and the highest bidder wins
An ad auction is a system used by online platforms to determine which advertisements are displayed to users based on bids placed by advertisers. In this process, advertisers bid on specific keywords or placements, and the platform selects which ads to show based on factors such as bid amount, relevance, and quality. The highest bidder does not always win; instead, ad placement is determined by a combination of bid price and the ad's overall quality score. Ad auctions are commonly used in search engine advertising and social media platforms, enabling advertisers to compete for visibility in a fair and dynamic environment.
- The company won the ad auction, and their ad is now displayed at the top of the search results.
该公司赢得了广告拍卖，他们的广告现在显示在搜索结果顶部。
- The ad auction is competitive, with many businesses bidding for the same keyword.
广告拍卖是竞争性的，许多企业竞标同一个关键词。
- The platform uses an ad auction to ensure that the most relevant ads appear to users based on their interests.
该平台使用广告拍卖来确保根据用户的兴趣向他们展示最相关的广告。
- After winning the ad auction, the business saw an increase in website traffic.
在赢得广告拍卖后，该企业看到了网站流量的增加。