target audience
1 of 1noun/ˈtɑːrgɪt ˈɔːdiəns/
Forms:target audiences
1
a specific group of people that a product, service, or message is aimed at or intended for
A target audience is a specific group of people that a business, organization, or brand aims to reach with its products, services, or marketing efforts. This group is defined based on factors like age, gender, location, interests, income level, or other demographic characteristics. Understanding the target audience helps businesses tailor their marketing messages and strategies to meet the needs, preferences, and behaviors of that group. By focusing on a target audience, companies can be more efficient in their advertising, ensuring they reach the people most likely to buy or engage with their offerings.
- The advertising campaign was designed with a young adult target audience in mind.
- The target audience for this product includes tech-savvy professionals and entrepreneurs.
- To reach the right consumers, companies must identify their target audience before launching a product.
- The target audience of the book seems to be teenagers interested in fantasy novels.
- When creating content, it’s important to consider the target audience's interests and preferences.