target market
1 of 1noun/ˈtɑrgɪt ˈmɑrkɪt/
Forms:target markets
1
a specific group of consumers or customers that a business or organization aims to reach and serve with its products or services
- Their target market includes fitness enthusiasts and athletes.
- The company identified young professionals as its target market.
- With teenagers as their target market, the brand focused on social media ads.
- Without clear research, choosing a target market can be risky.
- Luxury brands often have a high-income target market.