targeted advertising
1 of 1noun/ˈtɑrgɪtɪd ˈædvərˌtaɪzɪŋ/
Forms:targeted advertisings
1
a form of online advertising that uses data analysis to deliver promotional messages to a specific audience
Targeted advertising is a marketing strategy where ads are specifically tailored and delivered to a particular group of people based on certain characteristics or behaviors. These characteristics can include age, gender, location, interests, online activity, or past purchases. The goal is to increase the relevance of the ad for the audience, improving the chances of engagement and conversion. Targeted advertising is commonly used in digital media, such as social media platforms, search engines, and websites, where data is collected to help advertisers reach the right people with the right message.
- The store used targeted advertising to show their sale ads to people who had previously bought similar items.
- Targeted advertising on social media helped the company reach customers interested in fitness products.
- The online platform tracks browsing behavior to create more effective targeted advertising.
- By analyzing past purchases, retailers can use targeted advertising to suggest new products to customers.